Mecca cosmetics partners with Acast for new branded podcast

MECCA Manufacturers, Australasia’s main magnificence retailer, has introduced the launch of MECCA Talks, which marks the enterprise’s entrance into the world of podcasting. In partnership with Acast, MECCA Talks options conversations with model founders, trade specialists and MECCA’s in-house specialists; deep dives into the historical past of iconic magnificence formulations; and shares life recommendation from trusted pals of the model across the globe.

MECCA Talks Season One commences on 22 July, with eight 45-minute episodes dropping every week that includes fascinating conversations, beginning with MECCA’s Founder and Co-CEO, Jo Horgan.

As a magnificence and life-style innovator, MECCA is all about inspiring individuals to look their greatest in order that they’ll really feel their greatest. MECCA’s content-led method permits its group to discover the wealthy MECCA-universe in order that they’ll uncover what sparks their magnificence pleasure and outline magnificence on their very own phrases. Whether or not it’s MECCA’s podcast, social media, web site or shops, MECCA is enthusiastic about authentically sharing tales and connecting deeply with its group.

Hosted by MECCA’s Chief Advertising and marketing Officer, Kate Blythe, and Head of Content material, Zara Wong — the podcast goes past what you see in MECCA’s 100+ shops and swings open the doorways to the worldwide magnificence trade and MECCA’s community of pals, founders and collaborators.

Kate and Zara convey their wealth of content material expertise to MECCA Talks, with Kate beforehand holding roles in London as Chief Content material Officer for Matchesfashion, Editor for Internet-a-Porter and at ELLE Journal, and Zara at VOGUE Australia as Trend Options and Content material Technique Director. With expertise steeped in editorial, they method the podcast to analyze the world of magnificence and past.

MECCA Talks goals to demystify magnificence and unlock the subjects that MECCA audiences and clients have been asking for, while tapping into tastemakers in industries exterior of magnificence to uncover stunning tales. For instance, in an episode about perfume, Kate and Zara converse to acclaimed chef, Analiese Gregory, about parallels between creating dishes with layering scents.

MECCA’s Chief Advertising and marketing Officer, Kate Blythe, says, “Whereas the podcast is digital, MECCA at coronary heart has unbelievable human connection because of our shops. We’re actually leaning on the expertise and the authenticity of our retailer staff members and platforming it in our podcast. They’re giving us concepts, and we’re that includes our in-house magnificence specialists on our podcast – these are the identical individuals who practice our retailer staff members. They’re the true human a part of MECCA and set us aside from different world retailers.”

“And with our deep model connections regionally and internationally, we’ve been capable of name on so many superb magnificence model founders who converse to us about all the pieces from beginning their firm, to how they got here up with their product and naturally, their very own magnificence ideas gleaned from years of expertise. We’re giving our group the context to manufacturers they love – or introducing them to new ones. We’ve interviewed some actually sensible founders, and it’s all the time so fascinating listening to about their journeys first-hand.”

Man Scott-Wilson, Content material Director for Acast Australia and New Zealand mentioned, “It’s nice to see iconic manufacturers like MECCA selecting to enter the panorama and embracing the chance to have a one-to-one dialog with customers — exhibiting as soon as once more that even one thing as visible as the wonder trade will be delivered to life by way of the ability of podcasting. MECCA has an intimate understanding of who its clients are, and a wealth of expertise in crafting content material for that viewers. Collectively we’re creating one thing that’s actually podcast-first, and will probably be a must-listen for magnificence and life-style lovers throughout Australia and New Zealand.”

Out there to hear now, MECCA Talks will probably be hosted and distributed by Acast — the podcast firm that works with Australia’s greatest exhibits, making it obtainable throughout all podcast apps and gamers equivalent to Apple Podcasts and Spotify.