Self-care, prescribed by Dr Alex George


From a younger age, Dr Alex George knew he needed to work in A&E, however now he’s additionally championing on a regular basis self-care wants for the nation, and serving to to form the federal government’s psychological well being agenda. Oh, and he’s a creator of bathtub bombs on the facet…

The day earlier than Dr Alex George and I are on account of communicate, he pronounces on social media that he’s going to take some a lot wanted day without work work.

“I at all times need to be sincere with you guys, and the very last thing I need is for my web page to be a spotlight of excellent days, hiding the unhealthy,” he wrote on Instagram. “It’s been an extended and onerous yr, which finally takes its toll. I’ve actually felt it this week, and I’m conscious I want a break. I’m taking a full week off from Tuesday. Recognising when you find yourself changing into stressed and performing on it, is so necessary.”

Regardless of gives to rearrange, Alex arrives on Zoom for his interview, telling me that he’s more than pleased to talk as he is aware of he has downtime within the coming days. He has a right away variety, self-assuredness that I can solely think about is extremely necessary for the numerous roles he inhabits – a London-based A&E physician, authorities Youth Psychological Well being Ambassador, founding father of bathtub bomb and self-care model Prescrib’d, in addition to an creator and influencer with greater than 1.9 million followers.

Alex’s tremendous busy and excessive profile life is a far cry from his childhood days. Born in a small city in West Wales, he spent his early years taking part in within the native countryside earlier than finding out on the Peninsula Medical College the place, he says, he recurrently loved every part the encompassing Devon and Cornwall shoreline supplied. Regardless of being surrounded by rural magnificence, nevertheless, he was intent on transferring to the ‘Massive Smoke’ to meet his ambitions as quickly as he graduated.


Images | Andrew Burton

“I needed to be a physician from the age of 13,” Alex explains. “I watched the early days of Metropolis Hospital, which was the primary instance of a programme like 24 Hours in A&E. I liked the thought of mixing drugs, folks, and the adrenaline. I’m fairly a sort A persona, and I benefit from the thrill that comes with being in that house.”

Working in A&E, regardless of the apparent stresses and big strain, holds a particular place in Alex’s coronary heart. “There’s a workforce environment, and you actually take pleasure in a way of working carefully with folks. Though the previous yr has been tough, we’ve all realized quite a bit, specifically about psychological well being, wellbeing, and taking care of ourselves.”

However Alex’s give attention to psychological well being started means earlier than the pandemic. He’s been speaking publicly about wellbeing since 2019, when he turned an advocate for Samaritans’ Brew Monday marketing campaign, after his stint on ITV’s Love Island.

Final yr, Alex’s advocacy gained better momentum, after his brother Llŷr died by suicide.

“I really need, specifically since shedding my brother, to convey much more of a highlight on the problems surrounding psychological well being,” he explains. “There are such a lot of folks, specialists, charities, and organisations on the market already doing such wonderful work, so for me, it’s about shining a light-weight on the work they’re doing too, as a result of the extra we are able to construct momentum, the extra we’ll convey optimistic change, destigmatise psychological well being, and hopefully have some brighter days to come back.

“As I grew up, I felt as if there was little or no or no training round wellbeing, self-care, what psychological well being is, the right way to handle ideas, construct resilience, and handle life’s troubles,” Alex notes. “In my position as the federal government’s Youth Psychological Well being Ambassador, I actually need to normalise these conversations and give attention to the curriculum.”

Outdoors of his hospital and ambassadorial work, Alex is hoping to succeed in folks with useful recommendation, together with his new guide, Dwell Effectively On daily basis: Your Plan for a Comfortable Physique and Thoughts.

“It’s not a few blueprint for happiness,” he says emphatically. “It’s not about what perfection in life is, and should you observe this plan you’ll be eternally blissful. It’s about giving folks the instruments in several areas of their lives, so they could be capable to make small changes which may add as much as being more healthy and happier.”


Images | Andrew Burton

Alex understands how the strain of life can influence psychological wellbeing, and says he’s all too conscious of when he personally wants to alter one thing as a way to enhance his day-to-day temper. A part of figuring out what retains him effectively, he says, is remembering what occurred when he stopped any type of self-care in his late teenagers.

“At one level, once I was at College, I finished going out strolling, I wasn’t exercising, I used to be consuming badly, sleeping badly, not speaking to my associates, and I’d misplaced curiosity in my research. Principally I’d stopped doing the entire issues that anchored me.

“So I spoke to my household, and we labored out what I wanted to convey again into my life once more. After a couple of weeks, I began to really feel higher, and I realised that I wanted to handle myself, as a result of I couldn’t count on that I’d function on ‘empty’.”

This lesson has come again to him of late, therefore his put up about taking a break on Instagram.

“The Catch-22 is that I’m somebody who is absolutely pushed. I need to make progress and there’s a number of issues that I’m enthusiastic about, so I can tend to overwork,” Alex says. “Psychological well being is a really emotive house, particularly with my very own private expertise,” Alex continues, referring to the demise of Llŷr in July 2020. “And whilst passionate as I’m, it could turn out to be fairly taxing and tiring.”

There’s an actual sense of Alex’s drive and power, nevertheless, when he begins to speak about what “doing extra” entails. He not too long ago launched bathtub bomb and self-care firm Prescrib’d, and is donating a proportion of the earnings from numerous merchandise to the youth psychological well being charity Young Minds.

“I really like my bathtub bombs!” He laughs. “It began due to a pal of mine at Lewisham Hospital. She informed me that I used to be working too onerous and wanted to sit back, and he or she introduced me a shower bomb. I assumed it was good, and realised I used to be genuinely enthusiastic about bathtub bombs.”

Alex beams as he shares that the latest launch of Prescrib’d went down rather well, and he’s eager to impart what makes , and unhealthy bathtub, bomb.

“Ours are 100% vegan, plastic and cruelty-free. I’ve a guidelines in relation to what I need in all our merchandise. They’ll’t be slimy, I don’t like glittery ones, as a result of that stays in your physique, and really importantly it can not stain the bathtub.”

After discussing psychological well being and the difficulties of the previous yr, it’s great to see the enjoyment this enterprise brings Alex.

“There’s some extent in all this although,” he says significantly after our bathtub bomb run-down ends. “Life’s a journey and your path may change from if you have been 13 to if you’re 30. It’s about following your instincts, and what actually issues to you.”

‘Dwell Effectively On daily basis: Your Plan for a Comfortable Physique and Thoughts’ by Dr Alex George (Octopus Publishing, £15.99).

Hero picture | Images by Andrew Burton

To attach with a counsellor to debate your personal psychological well being, go to


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