Negin Mirsalehi reveals the real story behind her successful beauty brand Gisou – Emirates Woman


June’s – ‘The Magnificence Problem’ – Download Now

Negin Mirsalehi shares the actual story behind Gisou, a model born out of a ardour for honey bees and haircare.

Are you able to speak us by your profession?

My profession actually began whereas I used to be nonetheless finishing my research in advertising. Throughout this time, I assumed it will be a enjoyable outlet to take care of a weblog about my largest passions: magnificence and style. I used to be one of many first bloggers on Instagram, and I assume my content material resonated as a result of I rapidly turned one of many fastest-growing magnificence and style influencers globally. My channels didn’t take off by themselves – I positively needed to work at it and publish on a constant foundation.

I obtained essentially the most constructive feedback and questions on my hair. So, I used to be impressed to share my magnificence secrets and techniques by a magnificence line. In 2015, Maurits and I launched Gisou, a line of bee-based haircare merchandise. Since then, I preserve a profession as an influencer, but additionally as an entrepreneur.

What impressed you to begin your individual model?

Once I first began running a blog, my content material was centred round photos of my outfits and wonder ideas. At a sure level, I shared extra of my private life, together with my household’s bee backyard. I used to be shocked by how my followers had been in my household heritage and the bees.

My father is a beekeeper and my mom is a hairdresser. We grew up utilizing honey from our bee backyard for all kinds of functions, and my mum used it in her selfmade hair merchandise, which she additionally used on me. I used to be impressed to share my selfmade haircare secret utilizing honey from our bee backyard. We launched Gisou with the Honey Infused Hair Oil, which is predicated on a selfmade household recipe formulated by my mum. Gisou is the undertaking I’m most happy with – it’s impressed by my household and heritage and combines all of my passions for bees, nature, household and wonder into one model.


What was the method of beginning your individual model like?

Maurits and I began Gisou in our lounge. We actually targeted on taking the time to develop the model and our first product slowly. We created packaging, branding, and the web site from scratch and discovered loads alongside the way in which. It was, and nonetheless is tough work, however principally, it was a number of enjoyable. We additionally targeted on constructing a Gisou group. We hosted pop-ups in Paris and New York and concerned our group in product growth selections and different initiatives alongside the way in which. Our group is and at all times shall be on the coronary heart of what we do. Gisou continues to be a full-time job, nevertheless it’s one thing that we’re each actually captivated with, so it by no means actually appears like work.

How has Gisou developed because it launched?

Since we launched the Honey Infused Hair Oil in 2015, we’ve targeted on rising the model slowly and solely promoting our merchandise by way of our personal channels. We grew our product vary to a line of Honey Infused merchandise specializing in nourishment and hydration, and a line of Propolis Infused merchandise for styling. We’ve additionally launched a number of units and instruments, reminiscent of our restricted version Curling Instrument, which we purposefully took greater than 2 years to rigorously design and develop – it’s encased in a 100% sustainable software case fabricated from paper pulp. Simply final 12 months, we partnered with Sephora in North America and extra lately within the Center East. At this level, I can solely say that there’s way more to return within the coming years.

How did you discover your approach into the sweetness area?

Magnificence is certainly one of my passions. My mom is a hairdresser, and I grew up at all times receiving one of the best recommendation and ideas from her. By way of her, I discovered the significance of wholesome hair and of taking excellent care of sustaining it. I used my mum’s selfmade hair oil utilizing honey from my father’s bee backyard since I used to be a bit of woman. As my followers confirmed such curiosity in my hair and my household’s beekeeping heritage, I used to be impressed to share this selfmade haircare secret by Gisou.

Gisou hair mask

What units Gisou aside from different manufacturers?

Our heritage story and our group, who is part of all the pieces we do! A key a part of our heritage that’s mirrored in our merchandise is our key components, Mirsalehi Honey and Propolis, which we sustainably supply from our personal Mirsalehi Bee Backyard. We take a cruelty-free, bee-centred strategy and solely ever take surpluses. We actually imagine within the pure powers of honey and propolis for hair – they’re each wealthy in nutritional vitamins, minerals and antioxidants to restore and strengthen from inside. Honey is exclusive within the sense that it’s a pure humectant and thereby maintains the hair’s pure moisture stability. Propolis, which is made by bees to strengthen the partitions of the beehive, is our not-so-secret key ingredient to reinforce your styling routine.

What’s on the core of the model’s DNA?

On the core of Gisou’s DNA are the bees, haircare and our group. Gisou is about creating hair care merchandise with one of the best sustainably sourced, bee-derived components from my father’s Mirsalehi Bee Backyard. And thru this, we contain our group each step of the way in which – from product growth selections to elevating consciousness for the bees with them.

Who the Gisou lady?

The Gisou lady is robust, passionate and impressive. She additionally cares in regards to the planet and about bringing out her personal pure magnificence.

What have been the hurdles you’ve skilled all through your careers?

As somebody who could be very bold and captivated with what I do, it’s been sustaining a superb work-personal life stability – the hurdles have been concerned with that.

Gisou - Honey infused hair oil

On the alternative finish of the spectrum, what have been the milestones?

I’m happy with a number of issues associated to my very own weblog, however seeing Gisou develop into the haircare model it’s develop into has by far been my proudest achievement. Internet hosting our first pop-up, launching with Sephora in North America and the Center East are just a few of the milestones. Seeing Gisou’s takeover of the Dubai Mall window was positively a pinch-me second.

That is ‘The Magnificence Problem’ – how do you outline magnificence?

Magnificence is a really private factor – it means one thing totally different to everybody. For me, magnificence comes from happiness, self-confidence and sincerity. I believe that in case you are doing one thing that you simply’re captivated with it actually resonates and shines by.

June’s – ‘The Magnificence Problem’ – Download Now

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Photographs: Equipped


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